Sunday, December 27, 2009

Piggyback Websites Can Increase Profits, Links And Traffic

Launching a website within an established and already competitive niche can be quite the undertaking. Webmasters often find they do not really have the ability to effectively compete. This is especially the case if other sites have been around for some time and they are already filling the needs of the niche for information or products.

In order to make it in this kind of situation, new websites need to gain high quality incoming links quickly from other websites. This helps build authority and credibility for the domain. It also produces traffic, which typically results in revenues.

Unfortunately, gaining high quality links isn't always easy. Unless a site really shines with its products, ideas or content, it can be nearly impossible. Without those links and appropriate buzz, traffic can be hard to come by when a "big boy" already exists in the niche.

One of the fastest and easiest ways for a new domain and business to get supercharged and overcome this obstacle is by leaning on the popularity of websites that already exist. For example, your new website might have been created in reaction to or even protest of another site that is already established and drawing in the niche audience you want to target.

This kind of website is called a "piggyback" site. These are built on the success of other sites with the notion of gaining traffic, links, attention and, of course, revenue. In essence, they siphon off some of the traffic the original site enjoys, while building their own following.

Many successful websites are known for creating a spin off effect. Fan sites, communities and even philosophical sites crop up that support the original site or idea. Think of television shows that have their own fan sites, plotline discussions and even wikis.

Although this does work to springboard off the first site's popularity, another approach that works extremely well is taking a contrary attitude. Create a site that reacts against or disagrees with the original. This type of counterpoint creation can pay off with a great deal of attention.

This isn't to say that the new site should slam or defame the original simply for gaining attention. When constructive criticism is used, however, those looking for an alternative to the original site or idea will likely become supporters. This is especially so if the original website or product falls down on the job in several areas. Essentially, what you're trying to do is gain the disillusioned crowd's attention.

The simple truth is that just about every product, service, business and even idea has its share of people who don't like it. When a website takes the charge in leading the anti-faction, links and attention tend to come from both those who agree and those who do not. Either way, it's a win-win on the incoming traffic, links and potential revenue.

Piggybacking on the contrary side is an excellent way to launch a new site or domain since it tends to generate natural links and traffic. Doing this puts the site in the position of being the alternative, the solution to and even opponent of the popular domain. When this happens, a new website is well on its way to success.

Would you like to quickly and easily maximize the results of piggybacking websites? If so, then I suggest you get a copy of this brand new search engine optimization toolkit that just came out called Search Engine Phantom.

Strengthening Theme Relevance to Improve Search Engine Optimization (SEO)

SiloMatic is a brand new desktop software application for creating search-engine friendly websites quickly and easily.

The best content to use for SiloMatic is original articles. You can create 400 - 600 word articles yourself or outsource this job to a ghostwriter by using a service like Elance.com.

Now, as you probably know, Google and other search engines try to display the most relevant search results for a given search term by ranking websites that have a tight theme relevance across the entire site.

However, do you know that synonyms of the main keyword for a web page strengthen the theme relevance of the page?

That's right... and this is extremely important.

In addition, linking pages in a specific way to prevent theme bleeding, while keeping a tight focus between pages that are linked together, strengthens the theme relevance even further.

If you think this sounds complicated, imagine trying to figure out how to do all this manually...

Talk about a complete waste of time, if you could even do it at all by yourself.

Well, thanks to SiloMatic, you don't have to!

SiloMatic creates a website that links all the pages correctly to prevent theme bleeding. It also makes sure you create tightly focused groups of web pages known as silos.

Simply put... A silo is a group of web pages with content that strengthens (rather than hurts) your theme relevance.

These silos are linked together in a linear way to reinforce the theme.

The bottomline...

Better rankings on Google and other search engines, more visitors to your website and of course... increased profits.

So, download your copy of SiloMatic today and discover how it can benefit you and your web business.